CraftShow Events

Handmade pricing calculator

How should I price my handmade products? Change any number and the results update instantly. Nothing you enter is saved or sent anywhere.

Packaging, tools, booth supplies and fees spread across the items you make.

Results

Cost to make
$17.00
Wholesale price
$34.00
Retail price
$68.00
Card fee on that sale
$1.92
You keep (before tax)
$66.08

How this is calculated

  1. Cost to make = materials + (minutes ÷ 60 × hourly wage) + overhead.
  2. Wholesale price = cost × wholesale multiplier.
  3. Retail price = wholesale × retail multiplier.
  4. Card fee = retail × card fee % + fixed fee per sale.

Doubling cost to get wholesale, then doubling wholesale to get retail, is a common starting point for makers who may also sell to shops — it leaves room for a shop's markup without undercutting your own retail price. Adjust the multipliers to fit your market; the point is to pay yourself for your time instead of pricing on materials alone.

The default card fee matches Square's published in-person rate; see card payment fees compared for other providers.