Post-event survey templates for vendors and shoppers
Send the vendor survey within two or three days of the event, while details are fresh. Keep both surveys short; every extra question lowers the response rate.
Last reviewed September 14, 2026. Free to use and adapt for your event.
Vendor survey — [Event name]
- Overall, how satisfied were you with this event? (1 = very unsatisfied, 5 = very satisfied)
- How did your sales compare with your expectations?
- Well below [ ] Somewhat below [ ] About what I expected [ ] Above [ ] Well above
- Roughly what were your total sales? (optional, kept confidential) ______
- How would you rate foot traffic past your booth? (1–5)
- How would you rate:
- Application and acceptance process (1–5)
- Communication before the event (1–5)
- Load-in and setup (1–5)
- Booth location (1–5)
- Volunteers and staff on the day (1–5)
- Teardown (1–5)
- Was the booth fee fair for the results you had? Yes / No / Not sure
- How likely are you to apply again? (0–10)
- What was the best part of this event?
- What one thing should we change next year?
- Anything else we should know?
Shopper survey — [Event name]
- How did you hear about the event?
- Facebook [ ] Instagram [ ] Email [ ] Flyer or sign [ ] Newspaper or radio [ ] Friend or family [ ] Event listing website [ ] Other: ______
- What city or ZIP code did you travel from? ______
- Was this your first time at this event? Yes / No
- About how much did you spend? [ ] $0 [ ] Under $25 [ ] $25–$50 [ ] $50–$100 [ ] Over $100
- How would you rate:
- Variety of vendors (1–5)
- Quality of items (1–5)
- Parking and getting in (1–5)
- Food and seating (1–5)
- What kinds of vendors would you like to see more of?
- How likely are you to come back next year? (0–10)
- Would you like event news by email? Email (optional): ______